Mainstreaming Corporate Sustainability: Using Proven Tools to Promote Business Success by Suzanne Farver

Author:Suzanne Farver [Farver, Suzanne]
Language: eng
Format: azw3
Publisher: GreenFIx LLC
Published: 2015-05-11T04:00:00+00:00

Chapter 8

Social Well-being

Hire the best. Pay them fairly. Communicate frequently. Provide challenges and rewards. Believe in them. Get out of their way and they'll knock your socks off.

—Mary Ann Allison

Introduction

In their excellent book, Beyond Good Company (Googins, Mirvis, & Rochlin, 2007, pp. 118-121), the authors describe IBM's wake-up call regarding social values and internal management systems. After generations spent on the cutting edge of development in the early 1990s—with the company slogan "THINK"—IBM suddenly approached collapse. In response, IBM made a major shift from hardware development to software and consulting, and they also took on their own internal management systems.

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